Corporate Sales Training By Axiom

This was the famous call in the waning seconds of the 1980 Olympics as the United States hockey team defeated the Soviet Union 4 - 3. Two days later the US team came from behind to defeat Finland and win the gold medal.

The Soviet team had won 5 of the previous 6 Olympic Gold medals and only one year earlier defeated a team of NHL All Stars 6 - 0 to win the Challenge Cup.

But this is not a story of college scrubs defeating the world's greatest hockey power through luck or determination. The US Team had talent - 13 of 20 players later made it to the NHL and 5 became All Stars. And it had great coaching - Head Coach Herb Brooks was widely recognized as an innovator and master motivator.

The players attributed the miracle to two factors:

- The team was well prepared entering the games
- And the players took ownership of Coach Brooks' game plan

In the past 20 years there has been a proliferation of sales technology, tools and training methodologies all designed to increase the productivity and effectiveness of your sales team. Yet annual quota achievement by Sales Reps remains below 50%.

Why? Two reasons

- Sales Reps are poorly prepared because they lack a process and structure to sell effectively
- Sales technology and corporate sales training purchases are top down decisions where Sales Reps are forced to comply - ensuring they never take ownership

Identifying the process and structure by which your Sales Reps can be successful and ensuring they take ownership is the focus of Axiom Sales Force Development. Sales Reps embrace our program because they clearly see it is in their best interest to do so.

For over 20 years, Axiom SFD has helped thousands of sales professionals from all types of companies with our corporate sales training courses.