18th March 2011
This was the famous call in the waning seconds of the 1980 Olympics as the United States hockey team defeated the Soviet Union 4 - 3. Two days later the US team came from behind to defeat Finland and win the gold medal.The Soviet team had won 5 of the pre...
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07th March 2011
"Be Like Mike"In 1991, the Quaker Oats Company signed NBA star Michael Jordan to a 10 year endorsement deal for their Gatorade sports drink. The Creative Chief of Gatorade's ad agency, Bernie Pitzel, was chartered with introducing Jordan and Gatorade to t...
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07th February 2011
I've obtained numerous "good news, bad news" calls as well as emails during the last many weeks from sales individuals as well as sales managers in the actual communications industry. They let me know the good news is "we're not really dropping sales." Un...
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25th January 2011
Just do it.Nike's marketing mantra is among the most generally recognized of our time. Why is it that this straightforward expression resonates so highly along with such a broad audience? Possibly for the reason that all of us understand that "just doing ...
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07th January 2011
With regard to sales organizations of almost any dimension, paper-based management and tracking of the product sales pipe is troublesome, ineffective and unsecure. It requires a substantial degree of hard physical work with regard to each account professi...
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20th December 2010
Malcolm Knowles, a good educational theorist, created the word "androgogy" to describe "the art and science of assisting grown ups learn." He and other educators classified pedagogical understanding as applied to the training of children in the learning e...
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13th September 2010
Major account selling in the modern day business environment requires considerably more than a highly affordable cost and a competitive product. Success in any of these complicated environments requires the power to find various decision influencers, disc...
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Axiom SFD
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